Gen Z and Gen Alpha at Work
At Royal Containers, we know that the future of our business depends on the people behind it, and that includes the next generation of talent. Gen Z is now well established in the workforce, and Gen Alpha is beginning to emerge through co-op placements, internships, and part-time roles. As these generations reshape the way we work, employers must understand what drives them and how to create a workplace where they feel valued and engaged.
Who Are They?
Gen Z (born 1997–2012) is a tech-savvy, purpose-driven group that values flexibility, feedback, and inclusion. Many of them are early in their careers, but their impact on workplace culture is already significant.
Gen Alpha (born 2013 onward) is still very young, but by the end of this decade, they’ll be part of the workforce too. These digital natives are growing up in a world powered by AI, automation, and instant access to information. They’ll expect a workplace that mirrors the speed and personalization they’ve grown up with.
What Do Gen Z and Gen Alpha Want?
1. Purpose Over Paycheques
Salary matters, but purpose matters more. These generations want to know that the company they work for is making a positive impact. At Royal, we’ve seen this firsthand in how younger team members connect with our sustainability goals and community partnerships.
2. Flexible Workstyles
Rigid schedules and one-size-fits-all expectations won’t cut it. Whether it’s shift flexibility or opportunities to cross-train in different departments, younger employees value options that allow for balance and growth.
3. Technology That Works
Gen Z and Gen Alpha expect technology to be seamless and intuitive. Slow systems or outdated processes can quickly become points of frustration. Investing in user-friendly tools and digitized workflows demonstrates your commitment to efficiency and innovation.
4. Feedback and Mentorship
They want guidance, not just evaluation. Real-time feedback and mentorship programs help younger employees feel supported and give them a sense of direction.
5. Inclusion and Belonging
Representation and respect aren’t bonuses, they’re must-haves. A workplace culture that values different perspectives and encourages authenticity helps foster loyalty and long-term engagement.
How Employers Can Respond
For companies like Royal Containers, adapting to these expectations isn’t about reinventing the wheel, it’s about refining how we connect, communicate, and collaborate. It means training leaders to coach rather than command, embracing technology that simplifies work, and consistently demonstrating that our values are more than just words on a wall.
We’re proud to be building a workplace that grows with each generation. Whether you’re just starting your career or bringing years of experience, there’s a place for you here.
Interested in joining the Royal Containers team? Learn more about our career opportunities https://royalcontainers.com/careers/
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