The Life Story of a Corrugated Box Named Cardi

The Life Story of a Corrugated Box Named Cardi

Corrugated packaging has a great recycling success story. Most boxes and cartons manufactured in Canada are now 100% recycled material, made completely from old boxes and other used paper material collected from the back of factories, supermarkets, and office buildings and from residential Blue Box programs.

The industry’s unwavering commitment to increasing recovery has driven these results – demonstrated in its sponsorship of educational programs reaching schools, communities, packaging professionals and buyers, and retailers. And of course, the paper fibres they were originally made from came from a tree somewhere – and trees, as we know, are a renewable resource. Win-win!

So where did Royal Containers start when attempting to demonstrate that recycling story in a corporate video?  Meet Cardi!

Every parent who has witnessed the unfettered imagination a child brings to their play with a corrugated box will recognize the central concept in the Cardi video. With nothing more than imagination, children can transform boxes into forts or houses, spaceships or submarines, castles or caves. In the video, the corrugated packaging that holds a mother’s delivery becomes a beloved playmate and companion to a little girl who learns to love, lose and regain that friend through the magic of recycling while we tour the facilities and learn the process by which corrugated is manufactured.

Many of us are blissfully unaware of the steps and stages that produce that ubiquitous brown box, however, the Cardi video outlines those steps and showcases Royal Container’s partners in an entertaining and informative package.

Each year, nearly 38 billion corrugated packages safely protect and ship food, clothing and everyday essentials for delivery to millions of domestic and worldwide customers. Royal Containers is proud to be a small part of that process.

Watch the journey of the corrugated box named Cardi in this new video from Royal Containers.