New Year, New Packaging
It’s out with the old and in with the new for 2022. With the increase in online shopping, e-commerce, and subscription boxes, packaging has greater importance now more than ever! Brands are now competing in a digital space where potential customers are much more likely to scroll over products compared to shopping in traditional retail spaces. Royal Containers has curated the ultimate guide to product packaging design to help our customers increase sales, reduce waste, and bring their packaging to new heights.
1) The smart choice for online orders
COVID-19 has bolstered online shopping activity. For example, Amazon’s profit soared 220% because of the pandemic that drove customers to shop online. The paramount goal of e-commerce is getting products to customers in pristine condition. Corrugated is the perfect choice for uncompromising online retailers. As one of the strongest packaging materials available, corrugated is the ideal choice for shipping even the most fragile items. Corrugated owes its protective strength to multi-layers of fluted paper. From A-F flute, by combining these different layers of liner and medium, you can match the product to the packaging strength needed to safely get your product from manufacturing to the consumers’ door step. Furthermore, corrugated boxes are highly customizable, and when designed properly, economize space for secure and not over-packaged handling.
2) Eco-conscious
For the past several years, there has been a real shift in the customer mentality towards socially responsible brands. Today’s consumers are much more likely to purchase from eco-friendly companies. A customer’s first contact with a product is often it’s packaging. Savvy retailers know that plastic is associated with the crisis of our polluted oceans and turn to corrugated to make a positive first impression. Corrugated continues to be one of the most sustainable packaging materials: entirely recyclable with a high recovery rate.
3) High Graphic Printing
With the introduction of digital printing, design possibilities are virtually endless. Being able to move away from simple designs constricted by traditional printing plates lets organizations flex their creativity and design truly unique and functional packaging, boxes, and cartons.
At Royal Containers, our digital printer and high graphic flexo equipment are always productive, doing short-run projects and turning jobs around faster. It is incredibly exciting to see the level of customization for our customers. What a great way to attract new business!
Innovations at Royal
Beyond focusing on creating new branding opportunities for our customers, there are also lots of new changes happening right here at Royal! In 2022, we will be showcasing our new website, launching our new facility in St. Thomas, and bringing in the first Masterline DRO in North America. Our growth today is only possible because of our commitment yesterday to respond, care, perform and lead.
If you’ve resolved that 2022 is the year to give your product packaging a greener, more innovative, or attractive look, corrugated is the perfect place to start. Contact us today to see how we can get your company thinking outside the box.
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